![]() Pandora Music generated $2 billion revenue in 2022, less than 1% growth on the previous year.We have collected data and statistics on Pandora Music. It also has shifted into podcasting, which looks to be the next battleground for all of the key music streaming services. Pandora has since launched Stories, a marketing tool similar to Genius’ Behind the Lyrics, in which artists can give narrative and deeper insights into tracks. This is partly due to Pandora’s slow shift from advertising to subscriptions, which Spotify and Apple Music have capitalised on. Until 2019, Pandora had not made a profit and even inside SiriusXM, it continues to struggle to maintain a consistent net profit. However, as with most streaming services, is struggled to make a profit. The launch of the iPhone and Bluetooth car radios accelerated the company’s growth, and Pandora quickly adapted its application for all platforms. Most music operators at the time either offered a library without any recommendations or basic radio channels.įive years after launch, Pandora reached 40 million monthly active users. Pandora was the first online service to make personalisation a key part of the experience, which has been imitated by Spotify and Apple Music. Some things have changed, Pandora now uses artificial intelligence to instead of musicians to categorise the songs. The original concept of Pandora has stuck with it, a discovery tool for new music, alongside stations that are tailored to a user’s interests. ![]() Nobody wanted anything to do with it, so in 2005, Pandora launched its own discovery service on the web. They had assembled a team of engineers and musicians to build a recommender system for music, called the Music Genome Project, which would “capture music at its most fundamental level” through over 450 attributes to describe a song.Įven though the system worked, Pandora (originally called Savage Beast Technologies) spent four years attempting to license the technology to AOL, Best Buy and the music industry. Time spent with Pandora in the U.S.In a small apartment in San Francisco, Tim Westergren and Jon Kraft were also attempting to use infuse the music industry with technology.Number of Pandora sessions per day in the U.S.Key data on Pandora usage in Australia and New Zealand 2014.Number of Pandora's paying subscribers from 2008 to 2025.Pandora: content acquisition costs as share of revenue 2010-2025.Pandora: time spent on mobile devices 2010-2025.Total ad-supported listening hours on Pandora in the U.S.Pandora's annual listening hours 2008-2017.Industry revenue of “printing and reproduction of recorded media“ in Austria 2012-2025 Pandora jewelry: point of sale locations worldwide 2022, by type Revenue growth of Pandora A/S worldwide 2015-2021 Number of Pandora sessions per day in the U.S. Key data on Pandora usage in Australia and New Zealand 2014 Number of Pandora's paying subscribers from 2008 to 2025 Pandora: content acquisition costs as share of revenue 2010-2025 Pandora: time spent on mobile devices 2010-2025 Total ad-supported listening hours on Pandora in the U.S. Pandora's annual listening hours 2008-2017 ![]() Pandora's net income/loss Q1 2011-Q3 2018 In 2022, the company's advertising revenue exceeded 1.5 billion U.S. Pandora currently obtains most of its revenue through advertisement, subscriptions, and directing users to purchase music through Apple and Amazon. dollars, a figure which has risen significantly compared to just two years prior. In the financial year 2022, Pandora’s revenue totaled 2.09 billion U.S. In recent years, as Pandora has become more successful, the company’s revenue has reflected its broadening market. In comparison, Spotify hit the 100 million user mark in June 2016, although this streaming service is also available in most of Europe and South America, parts of Australasia, and various other countries in the world. As of December 31, 2016, Pandora boasted 81 million active users. Since its launch in January 2000, Pandora Internet Radio has vastly increased its number of active users. Currently, Pandora is only available to users in the United States, Australia, and New Zealand. The Music Genome Project uses 450 attributes to describe a song and an algorithm that organizes a wide range of music. Pandora Internet Radio is a part of the Music Genome Project that provides a music streaming service as well as music recommendations. The online radio platform has been suffering gradual user losses each quarter for some time, and has lost more than ten million U.S. ![]() In the second quarter of 2023, Pandora had over 47 million monthly active users in the United States.
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